First off, happy Chinese New Year everyone! Welcome to the year of the dog. We thought we’d finish the work week off by putting forward our two-cents worth. And this week, it’s hot marketing tips from the Collaborative team. Here they are.
1. Content Marketing
Content marketing is essentially the ‘engagement’ fuel that powers all digital communications. From search to social; from email marketing to creating website experiences that convert - content marketing covers it all.
And, it’s not just us who see the value in content marketing. Over the past few years, Smart Insights has run a poll asking marketers from varying types of businesses around the world to select the single marketing activity they believe will make the largest commercial impact for their business in the forthcoming year. No surprise to us, content marketing has topped the pile for 2018.
2. Integrated Marketing Communications
If you google anything related to “marketing my business 101”, you’re more than likely to be bombarded with thousands of articles that swear digital marketing is the be-all and end-all. And, they’re wrong. There will always be a place for traditional marketing. What’s important is strategically planning, executing and monitoring ALL brand messages that create and manage profitable customer and stakeholder relationships.
How do you do this? It’s not simply about just getting your brand out there, it’s about creating data-driven, purposeful dialogue that drives brand value and creates a two-way dialogue with consumers. Focus on building long-term relationships with consumers, after all, customers are an organisations blood-line.
3. Be Mobile Friendly
We briefly mentioned this in our last blog, but the latest data shows that we are now well past the tipping point. Of the hours we spend per day engaging with social media, 51% of it is mobile digital media time compared to a desktop which only recorded 42%.
Simply, if you aren’t able to reach your audience through mobile search or display or you’re not providing a satisfactory mobile experience, you will miss out to competitors who are. This isn’t thought-provoking marketing gold, but marketing is about being consistent, and a rocking website that isn’t mobile friendly is going to cost you.
Whether you’re a start-up business looking to make your mark in the world, or an established business looking to fine tune their marketing, we suggest you take our two-cents and put them in your back pocket. And, if you want to know more, just reach out!