The Year Of The Pig Means More For Business Than You Think

It’s that time of year again -  a time when around 1.5 billion people come together to celebrate Chinese New Year. While the movement of people isn’t so dramatic in Australia, the Lunar New Year is still a cause for celebration across the country. For Chinese communities in Australia, it means a special time for reflecting on spirituality and spending time with family and friends. For the rest of us, it means watching the Lion Dance in Chinatown and eating our weight in noodles while they’re abundant.

According to the zodiac, 2019 is the year of the pig. Representing wealth and fortune, one might assume that the year of the pig can only mean good things for business - however, this is not necessarily true! It turns out that the stars may actually hold some trouble for 2019. In terms of managing a business? 2019 could mean lots of growth, but may have some challenging moments as well. Don’t worry if you’re a little clueless on how to make the most of it - we’ve consulted the stars and put together some simple tips for improving business in the year of the pig.

Take Advantage of The Right Opportunities

The year of the pig is all about good fortune. Rather than becoming overwhelmed by an abundance of seemingly incredible options, choose and capitalize on new opportunities that present themselves to you carefully.  Once you see your money go through risky investments, you may never see it come back. It may SEEM like lots of positive changes are presenting themselves, but you should be careful to choose opportunities strategically. Make the most of those that align with your goals, and don’t let the bounty of options inflate your ego.

Create Content That Matters  

The year of the pig can symbolize stability and diligence. You may be feeling especially industrious! Having said this, make sure you’re prioritizing quality over quantity. Make sure you’re creating useful information or services that are specific to the people that your business serves. Content is great - but it’s not very useful if it doesn’t relate to the people you’re trying to reach. Build a brand that is consumer-centric. The moment you put your brand out there, you are catering to the needs of the people you hope to reach. Be relevant - the business will follow!

Don’t Lose Sight Of Your Goals

The energy of 2019 is about knowing your goals, and focusing on progress. Good fortune will be plentiful - and it’s easy to get swept up in that! 2019 signifies the start of a new 12 year cycle, especially for those who were born in the year of the pig. You may be feeling that with all your knowledge and experience, you can go forward with confidence knowing you’ll be able to handle anything that comes your way and become distracted by new and exciting changes. However, it’s important to not lose sight of your goals and vision. Why? you won’t be maximally efficient without a goal focus because every time your mind wanders away from your vision, you are wasting time. You won’t be as productive as you can because your work output will not be of the highest quality and it will take you longer to do it.

How are you going to make the most of the year of the pig? If you’re not sure where to start, try contacting shea@collaborativemarketing.com.au to find out how we can assist you in keeping you and your business as happy as a pig in mud this Chinese New Year.