Radio Survey 2 Results

It’s that time again! Radio survey 2 landed today and we’ve discovered some great value opportunities. Keep reading to find out which sessions deliver the best value in each market.

All the stats can be found at www.radioalive.com.au/Surveys and we’ve broken down the results to give you the lay of the land.

TOP STATIONS PPL 10+ (average audience)

SYDNEY: 2GB

MELBOURNE: 3WA

BRISBANE: 97.3

ADELAIDE: MIX

PERTH: MIX

TOP STATIONS PPL BY SESSION

GOOD VALUE TIPS!

Everyone loves a bargain! Typically, Breakfast and Drive are the most expensive sessions on any radio station due to them usually having the highest audiences however on reviewing the stats this survey we’ve discovered some great opportunities for good value in each market.

Here are our tips…

Sydney: Investigate the MORNING session on SmoothFM. The station is generally a little less expensive that the other main commercial stations and this session has a higher average audience (Ave Aud) than the Nova, 2DAY, TrippleM and SmoothFM Breakfast shows and a Ave Aud audience than almost all Drive shows (excluding KISS).

Melbourne: SmoothFM and FOXFM MORNING and AFTERNOON sessions all present great value. Look to Smooth for if you’re targeting women/mums and Fox for a younger demo.

Brisbane: 4KQ is the quiet achiever in Brisbane so try not to leave it off your buy particularly if you’re demographic is an older skew and go for Breakfast, Morning and Afternoon to add efficiency to your buy.

Also look at 97.3 Morning and Afternoon which have Ave Aud numbers up there with other stations Breakfast shows.

Adelaide: Go for MIX Morning and Afternoon, higher Ave Aud than any Breakfast or Drive shive.

Perth: Definitely add a more MIX Morning spots into your buy. It’s the top rating show in Perth along with Mix Breakfast.

These results are very top line looking at a broad demographics i.e. people 10+. If you are considering using radio as a media to market your product talk to us about finding the right station to reach your customers.

The Collaborative Marketing Team