7 Industry Predictions For 2019

What’s next for 2019? Read on to find out what our Collaborative Marketing crystal ball has predicted for business, marketing, tech and pop culture for the year ahead.

1. Online viewing will finally trump television

Measurement company Zenith predicts people around the world are expected to spend an average of 170.6 minutes each day on online activities like watching videos on YouTube, sharing photos on Facebook and shopping on Amazon. They’ll spend slightly less time - 170.3 minutes - watching TV.

2. The value of integrity will overshadow corporate growth

Rachel Botsman, lecturer at Oxford’s Said Business School, predicts that corporate cultures, particularly in tech, will start eschewing efficiency and growth at all costs in favor of maintaining integrity at scale.

3. Voice Search will be huge

It is estimated by Klick that by the year 2020, 30% of the web browsing will be done without touching the screen. In addition to this, estimates 50% of searches will be conducted through voice commands. Undoubtedly, voice search will play a major role in our day-to-day behaviours.

4. AI will infiltrate every industry

Artificial Intelligence is the talk of the town and it’s no surprise that it’s predicted to be huge in 2019. Research from McKinsey found that business executives have embedded at least one AI capability in their business process already - and 21% say their organizations have implemented into into several parts of the business. By 2019, 20% of business executives say they will deploy AI across the business in some capacity.

5. Corporate generosity will rise, and improve the bottom line

Sue Desmond-Hellmann, CEO of the Bill & Melinda Gates Foundation, notes that companies are being more generous than over, and that we’ll see even more of that in 2019. The impact of this? A staff that sees leadership live up to the values of that company is much more likely to be engaged and drive a positive business outcome.

6. Data privacy will be here to stay

As 2019 begins to grow in the shadow of The Facebook and Cambridge Analytica Scandal, it has become clear that data privacy is becoming increasingly important to consumers, and they are becoming more aware of their rights. In fact, in a recent report, the ACCC flagged a change in it’s data privacy act, which called for a host of regulatory and market changes.

7. “A Star Is Born” will win best Oscar

We’re not ashamed to say that when “A Star Is Born” was released in theatres, the Collaborative Marketing office played the soundtrack on repeat until we could recite the lyrics in our sleep. A 2018 remake of a film that premiered it’s first version in 1937, we’re not surprised that Lady Gaga’s break out role has scored the film one to watch as potential Best Picture winner.

We can’t wait to see 2019 brings for us at Collaborative Marketing - if you’re unsure about how to navigate whatever the next year holds for you, drop us a line at digital@collaborativemarketing.com.au and we’ll keep you up to date with the changing world of traditional and digital media.