Marketers can reach their target audience on a deeper level using pop culture, which often involves something the individuals in your audience enjoy and love. The key is to recognise that love and capitalise on it: using the pop culture craze in your favour.
13 million. This was the number that Nielsen figures revealed that Labor, Liberals and the United Australia Party (UAP) splashed their advertising money on in the final week of the election. The real question, though: was any of this tied to results?
Whether you are a freelancer or you work remotely for your company, collaborative workspaces are a great way to get the creative juices flowing and make sure you don’t get cabin fever in your own home. Collaborative Marketing recently toured WeWork in Brisbane and discovered some of the amazing benefits of co-working spaces first hand.
They say a change is as good as a holiday. Well, we can’t make it to Fiji this year - so we’ve settled for second best. Collaborative Marketing is excited to be introducing it’s all new in house Photography and Videography department!
While advertising will always be cemented in brand essence and strategy, businesses are increasingly being challenged to permeate greater purpose into their campaigns - and marketers are being encouraged to evolve and adapt.
We’re sharing with you the good, the bad and the ugly of the advertising campaigns that have stuck to the Australian audience like glue every Easter, as well as the reasons why we’ll never forget them.
Much like shoulder pads and the humble VHS tape, there are those who believe that Twitter has seen it’s heyday. While there have certainly been whispers that Facebook killed the Twitter star, at Collaborative Marketing, we strongly believe that there’s still life in this old bird yet.
We looked into our Collaborative Marketing crystal ball to see what exciting new innovations await us in the realm of technology - and how they will inevitably change, and improve, the way we all do business.